now we are going to take a look at the largestfashion hub in korea, seoul′s iconic dongdaemun fashion town,... which is visited by millionsof tourists and local shoppers every year. park ji-won has this week′s industry insight. you can′t talk about korea′s fashion industrywithout mentioning the dongdaemun fashion market.dongdaemun fashion town is the largest clothing market in korea,... and about one-third ofall korea′s clothing distributors are based near the region.from textiles and clothing subsidiary materials... to sewing factories and wholesale and retailshops,... if it has to do with clothing and fashion, you′ll find it here.a designer′s idea can be made into a final
product... in just a day.let′s take a look. this is dongdaemun fashion town, the locationof more than 30 fashion malls and tens of thousands of small clothing shops."it′s really amazing all the district, and all the fashion is really nice." "i sometimes see items with unique designsthat i cannot find at brand name or department stores."retail shops are open from midnight or 2 a.m. and wholesale shops open from 8 p.m. to thenext morning, meaning the market operates 24 hours-a-day.what′s peculiar to the district is that it′s like a complete fashion ecosystem,where everything about fashion is clustered
together.thousands of fabric and clothing subsidiary shops, and more than 20-thousand small sewingfactories are all nearby. designers can turn their ideas into clothesin just a day by making a sample, and once the design is confirmed, mass production canstart after another day or two. with dongdaemun′s fast yet sophisticateddesigns gaining global recognition, many orders now come from abroad. "now we get many orders for samples from china,as chinese buyers visit dongdaemun often." the dongdaemun district makes more money fromexports than domestic sales, especially in the wholesale market.
"roughly 60 percent of the town′s annualrevenue comes from exports. international buyers are mostly from china, taiwan and japan."the fashion town also serves as a testbed for many up-and-coming designers. "this is a hip fashion mecca where you canmake and sell clothes. the region helps with my market research and market sourcing."some designers have successfully grown from single shops into fashion empires.this modern brand began from a shop in dongdaemun,... but has expanded to include dozens of shopsin china. "codes combine started as a shop in dongdaemunin 2002. now we have many products in many categories, particularly menswear, underwearand a kids′ clothing line."
fashion group hyungji,... which has the number-onemarket share in women′s clothes as a domestic company,.. also started as a humble shop indongdaemun market in the early 1980s. "the founder of the group still emphasizesthe so-called dongdaemun spirit,... which is characterized by designs that ar
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