a-1 pictures is the perfectrepresentation of modern anime studios within the twenty-first century lookingat veteran houses such as toei animation, tatsunoko and madhouse/mappa, the way staff are incorporated into shows is very very different from how pa works, jc staff, lerche and a-1 pictures organise things and it basically comes down tothe difference between a handshake and a high five or a better analogy for thedifferences between frequent freelancing and employment recent coverage around the web of a-1pictures has been odd. a mix between projection, assumptions and dodgysecondhand research has led to a strange image of the studio being some sort ofevil mastermind doing the demon
lords aniplex and sony's bidding.it's a cool picture but the problem is that if you go into research with thegoal of finding an argument you'll find it but that comes with ignoring otherinformation that would derail it or in this case provide a pattern much largerthan a single culprit. in case you aren't aware which is obviously understandabledue to a closet industry. a-1 pictures works are almost entirely composed of freelancers and the studio itself acts phonebook for a huge amount of talent within the industry. but the details of this are more important than that fact because the way freelancers are brought onto projects is based on a working relationships between various members of staff and a
constantly changing production committeelooking for a particular outcome. it's certainly not ideal and it's a productof a modern industry that just can't afford to give everyone jobs. i've got a video coming up on pa works and how annoying it is that the reason shows like charlotte, angel beats and nagi no asukara look so god damn good is because of a man called kazuki higashiji. but if you look at the verytop of his twitter profile it says he's a freelance art director and that's forsomeone who has basically shaped the image of what pa works shows really are. freelancing isn't only an a-1 pictures problem and as easy as it is to blame a-1 forthe holocaust, it's an industry problem
(the freelancing that is) and whilst it means that we get to see amazing animators, directors or artists in unexpected places,there's also a constant grapple for talent as this model has resulted in ahuge increase of anime being made over the past decade or so, leading to the opinion within theindustry that there's just too much to be able to rely on quality in many cases aseven the most organized productions can falter whenyou're relying on someone else outside the studio to create your most importantscenes. this doesn't just apply to animation staff either, as you canprobably imagine how difficult it is for
the people who have to facilitate this.a-1 pictures may not be in charge of decision making the majority of thetime, which i'll explain in a moment, but there's a ton of production assistants,production runners, production managers and more whose job it is to make surethis amalgamation of staff from all over the place work according to schedule. and yes, it'sas hard as it sounds and in 2010 this was clearly apparent when an a-1 pictures production assistant took his own life due to work-related stresses. for clarification, he was a production assistant and not an animator as somesites mistakenly reported. but as episode director taiki nishimura stated, it's nota solely a-1 pictures problem and the
way in which the industry runs today isto blame. but unfortunately it's something that i can't see changinganytime soon and we're going to continue to have outsourced staff on silver link,jc staff and many other studio productions. but the phrase, "blame theindustry" is as much of a cop out as saying "a-1 pictures puts in noeffort". it's meaningless. "industry" is not a person. "industry" doesn't make decisions. "industry" doesn't exist. but the people who have the most control in many casesare those sent by executives from outside of the anime industry itself. kadokawa, bandai namco, dengeki, shueisha, kodansha, cygames, shogakukan, ichijinsha, square enix, overlap, movic and so on, so on. basically, publishers.
you’re probably aware by now that most anime is created as an advertisement for another product within a different industry and with the growth of light novels, manga, visual novels and such, the anime industry is being dragged along with them. and it definitely works. nanatsu no taizai is my favourite example where the manga got such a huge boost in sales that it became the second best selling manga of 2015. even though a-1 pictures is 100% owned by aniplex, this doesn’t mean that aniplex has majority creative control on the production committees and in the majority of adaptations, there will be more external producers than internal. occasionally there won’t be any internal producers at all. these are the bosses that are there to represent the interests of
investors and make sure the show as a whole goes smoothly. it’s not as malicious as it sounds, of course and producers generally have a respect for the show, for the director and for the staff, as they, like other staff want the end result to be something everyone can be proud of. it's just that they include the publisher in that assessment. and once again, it’s a widespread thing and aniplex producers aren’t even specific to a-1 pictures shows with producers going off to other studio projects. for example, shunsuke saito, an aniplex producer who was part of the team responsible for bringing the anohana team back to work on anthem of the heart was also working at seven arcs on the magical lyrical nanoha movies which aniplex was funding at the time.
same situation with aniplex producer yosuke toba, who stuck with the idolmaster series and most likely worked to supervise the transfer of core staff, like putting megumi kouno into an animation director seat in cinderella girls. he spent a load of time on gintama, kill la kill and love lab, all at different studios. so, who on earth is a-1 pictures if the head management depends on the production committee and the core staff are entirely outsourced? well, there’s production assistants, supervisors, a few finish animators and in-between animators, but i imagine that’s not entirely the answer you were looking for. in a way, a-1 pictures is a huge portion of a shared industry with producers
who care about getting the best staff available in an industry that just can’t support that type of thinking. there is no a-1 pictures look, no a-1 pictures character design, a-1 pictures has no control over whether a show gets a sequel or not, aniplex doesn’t have consistent creative control and no, they’re not mcdonalds. or whatever that means. thanks for watching the canipa effect. now watch grimgar and bokumachi. grimgar is the product of a hugely talented director and bokumachi reunites the silver spoon director, writer duo to make something genuinely special.
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